Turn Heads. It’s more than our tagline-it’s our purpose. From the stylist behind-the-chair who’s passionate about revealing the potential of every person’s individual beauty to the client who walks out of the salon and into the world with a bold new look and confidence, Joico gives you the power to transform hair and transform people.

Joico is a company whose purpose is to support the salon professional. Everything we do-from continually pushing the boundaries of technology to improve the performance of our products in the salon and at home, to exploring innovative ways to inform and inspire-is done with the stylist in mind.

Joico Color Intensity

Joico Color Intensity is the color line for fashion forward colorists who are not afraid of thinking outside of the box. Discover a dazzling spectrum of bold, vibrant color with JOICO Color Intensity— the best selling expressive and bold color line in the US! Our intensely concentrated pigments are designed to help you create over-the-top vibrancy! Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The colors hold between 5-20 shampoos depending on the shades, the starting level and the condition of the hair. With an ever changing palette, your clients can always be up with the latest fashion trends!